|
The Committee of
Advertising Practice (CAP) has issued new guidance on advertising call
charges.
On 1 October 2006, BT
changed its residential tariff structures, replacing the minimum call
cost with a call set-up fee, a connection charge. CAP suggests that
organisations with 0845 or 0870 numbers should include these
statements in their advertising:
(Call charges correct on 10 October 2006)
0845 numbers:
Calls provided by BT will be charged at up to 4 pence per minute at all
times. A call set-up fee of 3 pence per call applies to calls from
residential lines. Mobile and other providers’ charges may vary.
0870 numbers:
Calls provided by BT will be charged at up to 8 pence per minute at all
times. A call set-up fee of 3 pence per call applies to calls from
residential lines. Mobile and other providers’ charges may vary
Visit
the CAP website: www.cap.org.uk
|
